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If you want people to ride the bus, build a bus people actually want to ride -then add a reward. Across Europe, cities and regions are experimenting with incentives that nudge travellers away from the car: from full fare waivers and rock-bottom flat fares to points systems, lotteries and employer mobility budgets. The aims are familiar territory - unclog roads, cut emissions, broaden access - but the tactics are varied, inventive, incentivised and sometimes counterintuitive.

FARE GAME: How European cities are using incentives  to persuade people to take the bus

Imagine this: you cycle to work, take a tram, or share an e-scooter instead of driving alone and your city rewards you. Not just with the satisfaction of lowering your carbon footprint, but with something tangible: a free coffee, discounted groceries, a reduced public transport fare, or even points toward your tax bill.

What’s in it  for you… Why eco-rewards and nudge theory could transform the way we travel

Getting around shouldn’t be a privilege tied to where you live. But in many rural and peri-urban areas, access to public transport remains a real challenge. Infrequent departures, long travel times, and poor coverage mean that private vehicles are often the only realistic option. For many, especially the elderly, young people, and those with disabilities, this lack of reliable transport can be isolating. Limiting not just access to jobs or education, but also to social activities and essential services.

Closing the Rural Mobility Gap: How Nemi’s DIGITAL BUS Is Making Public Transport Smarter, and More Inclusive

El transporte público es una parte esencial de la vida urbana, ofreciendo numerosos beneficios a individuos y comunidades. Aquí hay cinco datos impactantes sobre el transporte público, con un enfoque en América Latina:

5 Datos Impactantes Sobre el Transporte Público en América Latina

Public transport is an essential part of urban life, offering numerous benefits to individuals and communities. Here are five striking facts about public transport, with a focus on Latin America:

5 Striking Facts About Public Transport in Latin America

Brasil, el país más grande de América Latina, no es ajeno a los desafíos de la movilidad urbana. Con megaciudades como São Paulo y Río de Janeiro, gestionar el tráfico y mantener en movimiento a millones de residentes de manera eficiente no es tarea fácil. Pero Brasil no se está rindiendo. Está implementando soluciones innovadoras en el transporte público, la movilidad verde e incluso en plataformas de transporte compartido para enfrentar estos retos de manera directa.

El reto de la movilidad urbana en Brasil: el tráfico en São Paulo y Río de Janeiro

Brazil, like much of Central and South America, has significant challenges in meeting the mobility needs of citizens in rapidly growing urban areas. But help is at hand in the form of intelligent transport systems and smarter public transit.

Brazil’s battle with traffic congestion

Argentina has been making serious strides in urban mobility, with its capital, Buenos Aires, at the forefront of the movement. Known for its rich cultural heritage and vibrant streets, Buenos Aires is also becoming a model of how smart infrastructure can shape the future of city living. From expanding bike lanes to modernising public transportation, Argentina is embracing sustainable transport options—and it’s paying off.

Argentina is Leading The Way in Cycling and Sustainable Transit

Brazil, the largest country in Latin America, is no stranger to the challenges of urban mobility. With megacities like São Paulo and Rio de Janeiro, managing traffic and keeping millions of residents moving efficiently is no small feat. But Brazil isn’t backing down. It’s rolling out innovative solutions across public transit, green transportation, and even ride-sharing platforms to take on these challenges head-on.

Brazil’s urban mobility challenge: Tackling traffic in São Paulo and Rio

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WORLD'S LEADING PLATFORM
FOR TRAFFIC TECHNOLOGY PROFESSIONALS

Public transport

FARE GAME: How European cities are using incentives to persuade people to take the bus

What’s in it for you… Why eco-rewards and nudge theory could transform the way we travel

Closing the Rural Mobility Gap: How Nemi’s DIGITAL BUS Is Making Public Transport Smarter, and More Inclusive

5 Datos Impactantes Sobre el Transporte Público en América Latina

5 Striking Facts About Public Transport in Latin America

El reto de la movilidad urbana en Brasil: el tráfico en São Paulo y Río de Janeiro

Brazil’s battle with traffic congestion

Argentina is Leading The Way in Cycling and Sustainable Transit

Brazil’s urban mobility challenge: Tackling traffic in São Paulo and Rio

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Intertraffic Global

WORLD'S LEADING PLATFORMFOR TRAFFIC TECHNOLOGY PROFESSIONALS

Public transport

FARE GAME: How European cities are using incentives to persuade people to take the bus

What’s in it for you… Why eco-rewards and nudge theory could transform the way we travel

Closing the Rural Mobility Gap: How Nemi’s DIGITAL BUS Is Making Public Transport Smarter, and More Inclusive

5 Datos Impactantes Sobre el Transporte Público en América Latina

5 Striking Facts About Public Transport in Latin America

El reto de la movilidad urbana en Brasil: el tráfico en São Paulo y Río de Janeiro

Brazil’s battle with traffic congestion

Argentina is Leading The Way in Cycling and Sustainable Transit

Brazil’s urban mobility challenge: Tackling traffic in São Paulo and Rio

WORLD'S LEADING PLATFORM
FOR TRAFFIC TECHNOLOGY PROFESSIONALS