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Shared micromobility

Shared micromobility has been affected since the outbreak of COVID-19. Research showed less than 10% believe shared micromobility to be safe. In Christchurch New Zealand scooter ridership decreased by 20% compared to where it was early July 2019 and companies have withdrawn vehicles or paused operations in several cities where they served universities and businesses.

The footprint of the micromobility industry is downsized from the beginning of 2020. However, 2021 is expected to show an increase in the use of shared micromobility. The number of people willing to use micromobility on a regular basis in post-COVID times will increase by 9% for private micromobility and by 12% for shared micromobility. Regular disinfection of equipment, physical distancing and user-health checks can help motivating the use of share micromobility.

Another development offers a solution to the fear of contamination; more shared micrmobility parties offer longer-term vehicle bookings and subscriptions. Also named as “personal micromobility”. Amsterdam-based service Swapfiets offers bike subscriptions and recently started or will start soon in London, Milan and Paris after demand lifted its customer base to more than 200,000 during the pandemic. Bird and Lime already started offering monthly rentals for their vehicles since spring 2019.

Change of behaviour: Pedal power

The global pandemic has transformed our way of thinking about travel and made us more aware. More aware of the value of sustainable and noice-reducing transportation modes.

Road safety is however a bigger challenge. Both public and private sector need to continue the change and promote pedal power. If more people become comfortable using micromobility instead of private vehicles and the habits will mean bikes and scooters, the change is within our reach.

Sources: McKinsey; Businesstimes; Bloomberg; BCC; The Guardian; ECF; Cycling Industry
 

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