EPA Parking Day - part 2 - AI in Mobility and Parking

Dr. Mark Friesen is the Founder and Managing Partner of QUINTA Consulting, a Frankfurt-based consulting firm specializing in the parking and mobility sector. Since 2012, Mark and his team have successfully delivered over 150 consulting projects across 16 countries, supporting clients such as airports, cities/municipalities, parking operators, investors, and automotive OEMs.

With more than 20 years of industry experience, Mark advises on pricing strategy, digital transformation, and commercial optimization. His work focuses on helping clients navigate the evolving mobility landscape and unlock value through innovation, pricing and data-driven decision-making.

Mark holds a PhD in pricing from the University of St. Gallen and an MBA from EBS Business School. He is a regular speaker at international parking and mobility conferences and lectures at several European universities.

Thomas Pühringer is Senior Director and Head of Solution Portfolio Management at SKIDATA. He leads global strategy across Parking & Mobility and Visitor Management, shaping integrated platforms that connect infrastructure, payments, and digital services. Over more than twenty years in product strategy and portfolio leadership, Thomas has built a reputation for transforming complex requirements into scalable, customer‑centric solutions adopted by operators and cities worldwide.

His approach to Mobility as a Service (MaaS) bridges technology, policy, and user experience. By aligning stakeholders and standards, he helps cities move from fragmented systems to interoperable ecosystems that make mobility simpler, cleaner, and more inclusive. Thomas advocates for putting people at the center—using real‑time data and predictive analytics to personalize journeys, optimize operations, and inform better planning decisions.

In Brussels, he will share insights on the evolving role of MaaS in shaping future cities: how parking can become a strategic lever for behavior change; how multimodal hubs, digital wallets, and in‑car interfaces reduce friction; and how cross‑sector collaboration—across transport, energy, and public services—enables measurable outcomes such as lower emissions, improved flow, and broader accessibility. Attendees will gain practical guidance and case examples to accelerate user‑centered mobility in their own contexts.

As Chief Product Officer for Arrive’s Automotive & Data business unit, Duncan is responsible for turning ambitious mobility ideas into valued products for automotive partners and their drivers. He leads product strategy and execution across in-car experiences, data platforms and transaction-driven services globally. Duncan’s career sits at the intersection of product, technology and delivery. He has held multiple executiveroles across e-commerce, logistics and mobility technology companies, earning a reputation for building products that ship, scale and create measurable impact.