Speed up your startup

Intertraffic proudly presents ITSUP - The event for smart mobility startups. Are you a startup in the field of smart mobility? Do you want to get in contact with business leaders, stakeholders, potential partners and investors? Then the event during Intertraffic Amsterdam 2024 is the ideal platform for you! Each startup will have its own exhibit area and open stages facilitate pitches and presentations. The ITSUP hospitality lounge is home to networking and matchmaking activities.

Download the brochure for startups > Register your Startup for ITSUP! >


what happens at itsup

SWARCO challenge

The challenge aims to foster collaboration among diverse startups, focusing on sustainability and road safety. Swarco, in collaboration with selected cities, will define specific themes. ITSUP participants are tasked with crafting a Proof of Concept during Intertraffic Amsterdam, guided by Swarco's experts.

Startups will present ideas and engage with city needs, aiming to transition the winning concept from idea to implementation with Swarco's support. The challenge emphasizes strategically aligning puzzle pieces to unlock the value of collaboration in Intelligent Transportation Systems, ensuring shared progress through innovation and partnerships.

Pitch Competition

All participating startups are offered the opportunity to pitch their product/solution in the ITSUP arena. The pitches will be judged on:

  • Clarity and structure,
  • Market potential,
  • Innovation and differentiation,
  • The extent to which the solution contributes to smart, safe, and sustainable mobility for all.

The winner of the pitch competition will receive a free booth at Intertraffic Amsterdam 2026.



  • Present your innovative solution,
  • Find launch partners,
  • Benefit from inspiring coaching sessions,
  • Initiate strategic partnerships with key players.


  • Solid business plan
  • Innovative intelligent solution
  • Globally applicable
  • Hyper-scalable
  • High feasibility factor
  • Less than 5 years in business

Register your startup for ITSUP

What you'll be a part of at Intertraffic:

Intertraffic Facts & Figures

itsup success stories

ITSUP participation details

ITSUP stand package includes:

- White participation unit - Visual LED A1 (Design in landscape) - Lockable storage - 1 x 3 kw electra - 1 x High chair - Daily cleaning - Wifi. 


43” screen > order via web shop & the possiblity to bring your own roll-up banner (max. 1m wide)


Startups can make the most of all ITSUP has to offer for just  € 995.00.



Previous ITSUP Participants

ASIMOB - Advanced Services in Mobility S.L. - BeMup B.V. - Infotraffic - Inteligencia Vial, S.A.P.I. de C.V. - Mobility Sensing B.V.Numerico Technologies B.V. - parkingstream RnD-42 LLCSmart Lynx Ltd. - Swarm Analytics GmbH DiMo - Ecolsystems s.r.l. - MicroTraffic - Bluecity.ai - mouver Gmbh - mobilit├Ąt und verkehr - GridMatrix  - Savvy Mobility - Rear Window - LiangDao GmbH - BigMile - SIGNASET / Replan.cit - LLC "DV SMART Dubai" - LLC "VIT Dubai" - MOTIONTAG