EIT special session: Human-Centric Mobility in Wise Cities
As cities evolve into more connected and data-driven environments, mobility is shifting from vehicle-focused systems to solutions designed around people. Human-centric mobility places the needs, choices, and daily experiences of citizens at the heart of transport planning and services.
Rather than focusing solely on speed and efficiency, wise mobility systems aim to create seamless travel across modes, making it easier to move effortlessly between walking, cycling, public transport, and shared mobility. They promote accessibility and inclusion, ensuring safe and convenient mobility for everyone — regardless of age, income, or ability.
Human-centric mobility also supports sustainability and liveability by reducing emissions and reclaiming public space for people, not just traffic. Trust and transparency play a key role: citizens must understand how mobility data is collected, shared, and used, and feel confident that it serves the public good.
Finally, wise mobility reflects local culture and context. By moving away from one-size-fits-all solutions and embracing place-based approaches, cities can develop mobility strategies that truly resonate with their identity and social fabric.
This session explores how human-centric principles can help shape smarter, more liveable, and inclusive cities through mobility.
Speakers
Klara Svejdova has extensive experience in smart mobility services and digital transformation, currently serving in Smart Mobility Development at SKIDATA since June 2023. As a Co-Founder, Consultant, and Digital Transformation Leader at AnAttitude since May 2021, Klara focuses on automotive and mobility landscapes for startups and established businesses. Prior roles include Managing Director at Geta Digital, where Klara provided strategic digital consulting from September 2016 to May 2021, and Head of BMW i & Online Sales at BMW Group CSEU from December 2012 to August 2016. Klara’s career began with positions in account management and marketing consulting, supported by a Master's degree with Distinction in Advertising and Marketing Communications and a Bachelor's degree in International Marketing, both from Bournemouth University.
