MAKING GEORGIA’S MARK

Giorgi Mamadashvili, Owner and Chairman of the board of Georgia’s leading traffic technology company, Elite Technology LLC, answers Intertraffic’s questions.

Giorgi, can you tell our readers a little bit about your business background before we focus on Elite Technology?

Yes, of course. I am also one of the founders and shareholders of micro-finance organization Creditservice+. The company is a reliable financial partner in Georgia and our corporate motto is “the essence of co-operation is truth”. The company was founded in 1999 and serves 75,000 customers per month through 26 branches in Tbilisi.

Let’s concentrate on Elite Technology. You have exhibited at the last two Intertraffic Amsterdams (2018 and 2022) and Intertraffic Turkey but for anyone who didn’t stop and talk to you and your colleagues on your stands, can you explain what it is that Elite does?

Elite Technology is known for its road marking technology in order to improve driver safety. The company was formed in 2008 and participates in states, private and international tenders for traffic technology projects, of which we have completed more than 1,000, both large and medium-sized. These include projects supported by international funds from the European Union and the European Investment Bank. We work in several countries across Europe, not just in our home country.

What would you say are Elite Technology’s main goals?

It’s very simple, really. Our goal is to protect people's lives and health, according to our planned safety schemes. We’ve developed an innovative method, using a special Danish device, to artificially raise the temperature of the coating to an acceptable level in cold conditions. In the near future, Elite Technology will be implementing various road marking and infrastructure projects worldwide. Because of our vast experience and innovative methods, we can carry out work in any season of the year and in any country and in any weather conditions such as snow, rain, high humidity and frost.

Do you keep an eye on road marking developments in other countries in order to keep ahead of the game, as it were, in Georgia?

Oh yes. We are constantly aware of all the road infrastructure innovations on the international market and are implementing them in Georgia. We have extensive experience in the field of road marking and not only have we introduced various new and innovative methods, we have shared them with European partners.

If a company from outside Georgia wishes to tender for projects in your country that may be outside of your technology area, how do they need to go about it? Would you recommend that they try to find a local partner, as they would typically do in China, for example?

Firstly I would like to say that any company that wants to communicate and partner with ship to Georgian companies would be most welcome if they have interesting projects. We, as a company and a country, are ready to cooperate and to be partners of any European companies.