Inside Intertraffic Podcast 1: Thought Leadership Begins at Home
The Intertraffic community needs to stay connected and continue to share stories, expert views and advice. Intertraffic hereby launches the official Intertraffic podcast: Inside Intetraffic. With Intertraffic Amsterdam postponed until next March, the official podcast is delivering thought leadership with a series of episodes featuring those who will be at the revised event next year. In this first episode George de Boer of TomTom explaining the change of focus towards a B2B company.
In this first episode of Inside Intertraffic presenter Paul Hutton chats about the postponement with fellow reporter Kevin Borras who says he was impressed that everyone was given as much warning as possible that the dates would be moved, “It's the right move and you have to applaud it. For the team tasked with making that decision it must have been one of the toughest of not just their professional lives, but their lives full stop. For a small show - if there are 500 visitors and 50 exhibitors - you can move that a bit nearer the time, but with Intertraffic Amsterdam you're looking at 38,000 people coming from all across the world and the best part of 1000 exhibitors across the halls. That's such a gargantuan event that you have to give it the time to move.”
Paul also explains how the original podcast promoting Intertraffic had already been produced when the decision was taken to postpone, so he brings you one conversation from that, with George de Boer of TomTom who explains the Company’s move to focussing on B2B. “We're making sure that we can make data available to automotive companies. Most of the automotive companies are using either our components or the full stack of navigation in their cars today. Or we can deliver that location tech to enterprises like Microsoft or Uber where they can use it in either their online services like Microsoft in the Azure Cloud, or Uber can use it in the back end, to optimize the routing for the Uber drivers.”
Over the next few weeks, Paul and Kevin will be discussing a range of subjects that were to be covered at Intertraffic 2020, ready to set the scene for the revised event from 23 to 26 March 2021 at the RAI in Amsterdam. Make sure you listen in to these short podcasts to hear the best thought leadership throughout the lockdown.
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