Intertraffic Amsterdam 2022 - ITSUP!

Wednesday, 15 December 2021

ITSUP, the event for startups in the traffic technology and automotive field

The number of traffic technology and smart mobility startups is ever growing, contributing significantly to the innovative character of the industry. Consequently, commercial businesses, cities and government authorities are keen to cooperate with these new entrepreneurs.

Intertraffic offers startups their own exposure platform ITSUP. ITSUP will be an integrated event at Intertraffic Amsterdam from 29 March to 1 April 2022, facilitating the perfect opportunity to pitch innovative solutions with a large quality audience of traffic technology professionals. The Intertraffic brand, with its global event portfolio, provides the ideal setting for startups to present their solutions and connect with suitable partners.

ITSUP will be staged in a dedicated area and will have an open stage available for presentations as well as a networking corner facilitating matchmaking. Moreover, there is scope for live demonstrations in and around RAI Amsterdam. 

“The link between a company’s brand and innovation is very valuable in this day and age so ITSUP is of interest to both startups and sponsors alike”, says Joyce de Winter, Exhibition Director of Intertraffic Amsterdam. “The number of smart mobility startups keeps rising which is why a lot of companies want to cooperate with young, innovative businesses. ITSUP works both ways; by providing startups with a platform to pitch their ideas they can find suitable partners while established companies can look for new and relevant concepts within the industry.”

Startups who fall within the startup criteria can sign up for the event through the Intertraffic website. Products need to be globally applicable and hyper-scalable (rapid growth rate) with a high feasibility factor. The startup must be pertaining to at least one of the following industries: traffic technology, telecom, automotive, service providers, security industry or ICT. More information is available on


Intertraffic Worldwide Events

Intertraffic has established its position, since its launch in 1972, as the leading international marketplace for smart mobility, infrastructure, traffic management, road safety, and parking, with events in the Netherlands, China, Turkey and Mexico. Intertraffic events offer a comprehensive overview of the very latest products, services and total solutions offered by suppliers, while also showcasing the newest industry-wide trends and developments in tandem with a comprehensive summit programme. More information is available on

Upcoming Intertraffic events

Intertraffic Amsterdam: 29 Mar - 1 Apr 2022
Intertraffic Mexico: 8 - 10 Nov 2022
Intertraffic Istanbul: 14 - 16 Jun 2023
Intertraffic China (Shanghai): Spring 2023

About RAI Amsterdam

Personal meetings continue to be a powerful form of communication, and exhibitions are the ideal medium for connecting worlds, people and markets. With a portfolio of top brands, including Intertraffic, RAI Amsterdam creates inspiring events that blend context, content and communities. The focus on quality and target group has made RAI Amsterdam the market leader in a significant number of sectors. Wherever in the world an event may take place, RAI Amsterdam’s focus is on generating business for exhibitors, visitors, sponsors and partners. For more information please visit

Share your story

Do you have an innovation, research results or an other interesting topic you would like to share with the professionals in the infrastructure, traffic management, safety, smart mobility and parking industry? The Intertraffic website and social media channels are a great platform to showcase your stories!

Please contact our Sr Brand Marketing Manager Carola Jansen-Young.

Are you an Intertraffic exhibitor?

Make sure you add your latest press releases to your Company Profile in the Exhibitor Portal for free exposure.