Autonomous driving

Over half in UK not ready for autonomous vehicles

Thursday, 27 January 2022

Results from the UK’s first multi-city autonomous vehicle (AV) trial have revealed that 55 percent of respondents would not feel comfortable using a self-driving car if given the opportunity,

Findings from a national survey – which analysed 2,500 responses – also found that just 30 percent of those surveyed believed self-driving vehicles will be safer than traditional vehicles, with 44 percent disagreeing and 26 percent undecided.

The survey, compiled by DG Cities, an innovation company born out of the Borough of Greenwich, found a general reluctance among drivers towards the new technology – with safety cited as a key concern.

Ed Houghton, Head of Research and Service Design at DG Cities, said: “Our work with the public shows just how vital open technology trials are to informing people, developing knowledge and building trust.

“Project Endeavour has given us many insights – it became clear that very few people understand how autonomous vehicles make decisions, or have considered their safety or potential benefits.

“Our research shows that as the technology evolves, technology developers, researchers and government will need to outline why the technology matters, how it works, and importantly what it might mean for people in the future. It’s the only way to build wider acceptance – and I’m pleased to see government-led initiatives doing just that.”

Project Endeavour

Last August, the practical element of Project Endeavour concluded in London, with 70 members of the public taking part in on-road demonstrations.

Over the course of two weeks, the Oxbotica vehicles were tested, with participants’ perceptions of AV safety analysed by consortium partner DG Cities.

The trials were run in conjunction with the London Borough of Greenwich, and followed previous events in Oxford and Birmingham.

DG Cities says the on-road demonstrations have shown the value of live public trials in building trust.

Before the live trials, 68.3 percent of participants agreed that AVs would be safer than human-driven vehicles, and after, 83.6 percent agreed.

Click here to read the full story.


Share your story

Do you have an innovation, research results or an other interesting topic you would like to share with the professionals in the infrastructure, traffic management, safety, smart mobility and parking industry? The Intertraffic website and social media channels are a great platform to showcase your stories!

Please contact our Sr Brand Marketing Manager Carola Jansen-Young.

Are you an Intertraffic exhibitor?

Make sure you add your latest press releases to your Company Profile in the Exhibitor Portal for free exposure.