G – Home of Traffic and its brand Prismo are leaders in delivering advanced road infrastructure, traffic management, and safety solutions across the UAE and beyond. From signage, road furniture, and safety systems to high-quality road marking paints and maintenance services, we combine innovation with proven expertise. With decades of excellence, cutting-edge technology, and a focus on sustainability, we create safer, smarter, and more efficient mobility systems for communities and cities.

G & Prismo: Smart Traffic & Road Solutions

G – Home of Traffic®, established in 1976, is a UAE-based manufacturer of road infrastructure, traffic technology, and road safety systems, including traffic signs, guardrails, bus shelters, and urban infrastructure.

PRISMO®, established in 1974, develops advanced road marking technologies, including thermoplastic, water-based, and MMA systems.

The G – Home of Traffic® Marketplace connects manufacturers with contractors and infrastructure projects across the GCC and international markets.

G - Home of Traffic®

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Road Safety Systems

We offer a complete range of road safety systems including guardrails and barriers, wire rope systems, end terminals, crash cushions, and work zone barriers. All products comply with NCHRP 350 and MASH standards, ensuring top-level performance and reliability. Designed for durability and impact resistance, our solutions provide effective protection, improve traffic flow, and enhance safety for drivers, pedestrians, and construction teams across all road environments.

ROAD SAFETY SYSTEMS

Guardrails NCHRP 350 – Mash, Guardrails & Barriers, Wire Rope NCHRP 350 – Mash, End Terminals, Crash Cushions, Work Zone Barriers

Road Infrastructure, Safety Systems & Road Marking

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ROAD SAFETY SYSTEMS

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