Come meet the New Kids on the block!

Promising smart mobility and automotive startups from 19 countries have signed up to present themselves at ITSUP, the dedicated event for startups during Intertraffic Amsterdam.

Young entrepreneurs from all corners of the world are eager to boost their innovative ideas at Intertraffic. You can find them all in Hall 9 in a pavilion set-up.

ITSUP: The event for smart mobility startups at Intertraffic Amsterdam

Workshop for startups

How startups can benefit from partnerships with local governments and corporates

Time: Tuesday 20 March 14.00 - 16.00 hrs

Location: ITSUP Arena, Hall 9 (50 seats and limited standing area)

Moderation: Henriette van Eijl, European Commission, Directorate-General for Mobility and Transport (DG MOVE)

In this session startups learn how to benefit from partnerships with cities, local governments and corporates for prototyping and testing new products and services in the daily practice of urban life.
The EIP-SCC Action Cluster Sustainable Urban Mobility hosts the session. The EIP-SCC (European Innovation Partnership for Smart Cities and Communities) is a major market-changing undertaking supported by the European Commission. The session features guest speakers from Nissan Innovation Lab and
This session will present how the Action Cluster Sustainable Urban Mobility can provide opportunities to start-ups to identify lead customers (like city procurers) and how start-ups could work in demonstration-type actions.

Read more about the Action Cluster Sustainable Urban Mobility and its underlying initiatives »

Workshop programme

14:00 hrs 5 minutes Welcome and Introduction by Moderator Henriette van Eijl, European Commission,
Directorate-General for Mobility and Transport (DG MOVE)
  7 minutes Presentation EIP-SCC Action CLuster Sustainable Urban Mobility (Lutz Heuser)
  8 minutes Presentation Anna Domenecha (topics IMET initiative & Nissan Innovation Lab)
14:20 hrs
1st round of presentations & panel
4 minutes Presentation Hello EV - Jason Warwick
  4 minutes Presentation e.Go - Casimir Ortlieb
    Paneldiscussion with Lutz Heuser, Anna Domenecha, Jason Warwick, Casimir Ortlieb
14:50 hrs 7 minutes Presentation (Christophe van der maat)
  8 minutes Presentation NMS initiative (Edwin Mermans)
15:05 hrs
2nd round of presentations & panel
4 minutes Presentation EkinoLab - Marek Stawinksi
  4 minutes Presentation Juuve - Niki Sie
    Paneldiscussion with Lutz Heuser, Marek Stawinksi, Niki Sie, Tamara Goldsteen (NMS)
15:35 -  15:45 hrs 5 minutes Wrap up and closure by Henriette van Eijl

A classic win-win situation, collaborating with startups doesn’t only help companies innovate faster, it boosts the growth of the startup immensely.

Joyce de Winter Exhibition Manager Intertraffic Amsterdam

Pitch & Match: ITSUP startup challenge

Come and see how selected startups pitch their ideas to the business moguls. The best startups in the field of smart mobility & automotive will connect with frontrunners in innovation. Witness the engagement on the ITSUP stage and see who takes home an instant business deal!

On a daily basis, selected startups will be lined up to pitch their idea to established companies with a view on a cooperation opportunity. Each daily session will have a defined technology focus. The jury, consisting of four industry leaders and innovation experts, will decide which startup companies win the daily challenge pitches. The winning startup is announced at the open networking session from 16:00 – 17:00 each day.

The ITSUP challenges are presented by TNW x Accenture.

CEO of HR Groep about ITSUP


Solutions for smart infrastructure & public space

Focusing on smart infrastructure, traffic & big data

Challenged by: HR Groep

Tuesday, March 20, 11:30 – 12:30
HR Groep, a company focused on total solutions and intelligent infrastructure is looking for the next generation of ideas to prepare governments of the world for the future of mobility demands, improving safety and accessibility to pedestrians and vehicles alike.


Solutions to help identify and analyse road safety risks

Including smartphone usage, dangerous driving and more

Challenged by: Sensys Gatso and SWOV

Wednesday, March 21, 11:30 – 12:30
As technology continues to become integrated into every part of our lives, it can both reduce traffic safety & contribute to it. Sensys Gatso and SWOV have joined forces to bring the latest technological developments to bear on solutions that will reduce and enforce traffic safety issues.


Solutions to optimise the flow of goods & traffic at RAI Amsterdam 

Focusing on traffic, spatial management, logistics

Challenged by: RAI Amsterdam

Thursday, March 22, 11:30 – 12:30
RAI Amsterdam understands the complexity of modern logistics like few other bodies: As a leading global exhibition venue, huge logistical operations flow on a weekly basis. Last-mile logistics & freight management solutions will bring greater efficiency to events spaces across the world and contribute significantly to a sustainable & intelligent future.

Startups present at ITSUP