Facts & figures

Download Facts & Figures 2010

VISITORS PROFILE AND DEMOGRAPHICS

Line of business		Decision making capacityy
Manufacturer	22%	Final decision maker	20%
Consultancy	16%	Co-decision maker	29%
Local authority	11%	Advisor	28%
Contractor/earth moving/contracting company	12%
Dealer/Trade agent	7%	Origin
National government	8%
Research institution	3%
Regional government	2%
Police	2%
Public transport company	1%


Position
Owner/ Director	22%
Technical staff member	15%
Head of department	14%
Consultant/advisor	11%
Technical Manager	10%
Staff member	10%
Marketing/Sales Manager	9%
Other	9%

MAIN REASONS TO VISIT AND SATISFACTION VISITORS

Main reasons for visit		Satisfaction visitors
Obtain a general overview of market and developments	72%	Overall satisfaction ((very) satisfied)	94%
Check out new techn./products and services	69%	Intention to visit next Intertraffic Amsterdam	84%
Maintain contacts with existing relations	55%	Recommend visiting Intertraffic Amsterdam to others	96%
Establish contacts with new relations	53%
Visit seminars/ workshops	9%	Visitor mark (on a scale from 1-10)	7.7
Request quotations	7%
Purchase/order products and services	3%

MAIN REASONS TO EXHIBIT AND SATISFACTION EXHIBITORS

Reasons to exhibit		Satisfaction exhibitors
Making new contacts with potential partners	95%	Overall satisfaction ((very) satisfied)	92%
Maintaining contacts with existing business partners	73%	Satisfaction number of visitors ((very) satisfied)	86%
Introducing a new product/service	59%	Satisfaction quality of visitors ((very) satisfied)	94%
Image, PR objectives	45%	Intention to exhibit at Intertraffic Amsterdam again	87%
Direct sales and/or taking orders	11%	Recommend exhibiting at Intertraffic Amsterdam to others	93%

		Exhibitor mark (on a scale from 1-10)	7.5

REACHED AUDIENCE AND EXHIBITOR NUMBERS

Reach
Number of visits	24,958
Number of visitors	17,661
Number of visiting companies	10,265

Exhibitor numbers
Number of exhibiting companies	806
Number of staff representing exhibiting companies	5,186
Average number of contacts per exhibitor	113
Average number of new contacts per exhibitor	59

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